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WHOLE MILK
The Beard as Signifier

26 October 2012 to 17 February 2013

Facial hair has always been considered a secondary male sexual characteristic. Its naturalness contrasts fashionable design that turns elemental growth into a (self-)image
full of social and sexual meanings. In contrast to the wild hairiness of  "savages" and undesirables, the cultivated beard has been interpreted for centuries as a symbol of
power, dignity and wisdom. Today a beard serves primarily as a resource for self-expression, such as in designer stubble identifying rebelliously attractive conformity or a
fluffy organic beard signalizing the desire for authenticity.

At the same time, however, a beard can also be a projection surface for ethnic and cultural stigmatization. In addition, expressive hair grown also serves milieu and
gender constructivism - from the ironic porn-stache of the hipsters to the queer full beard of the anti-hipsters.

WHOLE MILK seeks to investigate the extent to which this sculpting material of performativity can unfold a subversive power. Artists like Eleanor Antin, Katrina Daschner, Marlene Haring or Ingeborg Strobl/Evelyne Egerer disrupt the symbolic order of
the bearded face with their feminist reinterpretations. Artists like Johann Neumeister, Paul de Florian or the group General Idea play with the iconography of beards,
while Tobaron Waxman, Oreet Ashery, Adrian Piper or the collective ekw14,90 expand the scope of negotiations with clearly nameable national, ethnic and religious references.

Curator: Thomas Edlinger


Artists:
Eleanor Antin, Oreet Ashery, Claude Cahun, Gunter Damisch, Katrina Daschner, Paul DeFlorian, ekw14,90, General Idea, Marlene Haring, Zoe Leonard, Johann Neumeister, Adrian Piper, Jonathan Daniel Pryce, Ingeborg Strobl and Evelyne Egerer, Tobaron Waxman as well as Cocorosie, Moon Duo, Grinderman, Sébastien Tellier and Scott Matthew 

Events

Opening
Thursday, 25 October 2012, 7 pm
(together with the exhibition opening THE NAKED MAN)

Performance by Tobaron Waxman
Friday, 26. October, 6 pm

Guided Tours

THE NAKED MAN & WHOLE MILK. The Beard as Signifier
Every Thursday, 7 pm

The tours combine both exhibitions.
Duration 1 hour, costs € 3,- exclusive admission, German only

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Foto: © maschekS.