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Why not take a closer look at Linz, European Capital of Culture 2009, an attractive, modern city, in which industry, economy, culture and nature blend to produce a unique quality of life? „Linz.verändert,“ [Say Linz, say change], the city’s slogan, invites you to become part of its thriving art and culture scene. Come here with an open mind and your high expectations won’t be disappointed.

What you should take care not to miss while in Linz:

The city’s multifaceted museum landscape

In addition to the LENTOS, Linz features a whole array of museums and exhibition venues, including above all the Stadtmuseum NORDICO, the Ars Electronica Center, the Upper Austrian State Museum with the State Gallery and the Castle Museum, and the OK Offenes Kulturhaus.

Hauptplatz [Main Square] and Landstraße

The Main Square, Europe’s largest “Saalplatz”, with its baroque facades, is a sight in its own right and an ideal point of departure for tours of the old parts of the city. The square segues into Landstraße, which is second only to Vienna’s Mariahilfer Straße as Austria’s busiest shopping mile.

Linzer Torte

Linzer Torte is the city’s ambassador to spread the news of sweetness. The first recipe dates from 1653, which makes it the world’s oldest cake recipe.

Special bargains for your stay

Linz, Card

The Linz, Card – the visitors’ pass for the entire city – helps you tailor your stay to your individual needs and preferences. Valid for one or three days, the Linz, Card includes free admission to all public museums, free public transport rides on vehicles of the Linz Linien and concessionary rates for a number of other services.

1-day pass € 18.00  //  3-day pass € 30.00
Reduced 1-day pass € 15 // Reduced 3-day pass € 25
(not available to groups)

The Linz, Card is on sale at the LENTOS ticket desk, in most other museums, at the Tourist Information in the Hauptplatz and in many of the city’s hotels.

Linz Weekend

3 days / 2 nights in a 3- or 4-star hotel incl. breakfast and Linz, Card
From € 109.00

For more details go to the homepage of the Tourismusverband [Tourist Organisation] Linz:

Linz is awarded the title “UNESCO City of Media Arts”

In December 2014 Linz became part of the international UNESCO Creative Cities Network (UCCN) as a City of Media Arts, one of the networks seven categories. This has given Linz a place in a worldwide group of especially innovative localities. The fact that it is now a member of the UCCN allows the city, its inhabitants and its creative industries to benefit from the synergy effects of a global network.

Created in 2004, UCCN brings together 69 cities from 32 countries that have identified creativity as a strategic factor for sustainable urban development. The network is designed to facilitate the development of existing potentials, to foster the local and international development of cultural products, to create additional jobs and to boost the cities’ social and economic development. Seven other cities have been admitted to the category UNESCO City of Media Arts: Lyon (France), Enghien-les-Bains (France), Sapporo (Japan), Dakar (Senegal), Gwangju (South Korea), Tel Aviv-Yafo (Israel) and York (United Kingdom).

Its pioneering role in the field of digital media art and its identification of creativity as an important factor in sustainable urban development have given Linz a great deal of know-how and practical experience over many years that it is now able to share with its partner cities. The network will in turn help Linz to hone its profile as one Europe’s centres of creativity, so giving itself a great advantage in international competition between cities and regions. The capital of Upper Austria has played a pioneering role in the development of media art and digital media competence since 1979. Currently its efforts in this area are focussed on the transformation of the Tabakwerke precinct in Linz into a hotspot for the benefit of Upper Austria’s creative industries.

For details go to

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© Tourismusverband Linz